How to Find the Right Digital Marketing Vendor
Digital strategies make up a large portion of most marketing budgets. This can be daunting to the average business for a few reasons.
We work with many SMBs (small and medium-sized businesses) who have previously been misled by the wrong digital vendors. The good news is that there are absolutely things you can look out for that will signify whether you are working with a reputable company who is looking out for your best interests.
Turn a Negative Review, Into a Positive For Your Business
Negative reviews happen. Whether you’re a five-star restaurant or a home remodeling contractor, if you’re in business, you will receive a negative review at some point. So what do you do?
Do you respond defensively? I mean, this business is your pride and joy, your life. You work tireless, countless days and endless hours. It’s natural to want to respond this way.
How to Win with Digital Advertising
John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.
Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic reporting provides information on users to your site, impressions served, clicks, click-through rate and more.