Digital Video Needs To Be Included in Marketing Plans Now and Into the Future
Do you remember that song, “Video Killed the Radio Star”? I always think of this song whenever I talk to anyone about digital video.
Digital video has been the talk of marketing strategies for years, but its popularity is growing — and quickly paying dividends for advertisers. When I talk about digital video, I am talking about OTT/CTV, pre-roll and more. Video consumption is one of the best ways to get your company or product in front of the right people, at just the right time.
3 Reasons Why Direct Mail Marketing is Making a Comeback
In an age of all things digital, you might think direct mail has gone the way of the dinosaurs. After all, people are spending more time online than ever—why not just try to reach them there?
While it’s true the volume of mail the United States Postal Service handles is declining, fewer pieces of mail actually means great things for direct mail marketers. Here’s why.
What Is Marketing? 5 Core Concepts You Need To KnowMarketing casts a big net, but in order to maximize your marketing budget, these are all aspects of marketing you should consider before investing in your next campaign. Let’s say you are a new or established business that has all of their financials, accounting, management and staff in order. You are more than confident in your products and you wish to share them with the world. You just lack ideas for how you want to present these products and fall flat in determining what exactly to do next. Here are concepts to help give you confidence before launching your next campaign: