Last-Click and Other Digital Marketing Attribution Models
Last-Click attribution is the most popular attribution model and the default for most analytics packages. Learn about this and other models in this article by Trib Total Media.
5 Google Analytics "Must Knows" for Small Businesses
You own a small business and everyone said you would need a website too. “Build the website yourself”, they said. “Go ahead, check that box to add the Google Analytics code”, they said.
“Sure, I’ll definitely use that information…someday”, you said, inside your head.
3 Reasons to Build Your Own Website in 2020
This should go without saying, but I myself am NOT a web designer. Nor am I claiming to be an expert on this subject. Given my time spent indulging in online classes and assessments learning all the in’s and out’s, I’ll tell you now that you may find your head spinning. However, I’m here to tell you that since reining in the new, fresh year of 2020, building and developing a website has never been easier.