4 Reasons To Run An Online Contest
Looking for something to spice up your marketing mix? Why not try a contest? Contests are a powerful marketing tool to help brands gain new customers, reconnect with old ones and learn from, and about, all of them.
Contests can help grow your email database, increase foot traffic and, most importantly, drive revenue.
Understanding Qualitative vs. Quantitative Data for Your Business
As a business owner, you are already aware of data points such as expenses, revenue, inventory levels, average daily sales, website visits, and digital ad clicks. This valuable quantitative data is numerical and statistical in nature. The data can be used to uncover trends or to be extrapolated into the future for forecasting. Numbers tell us a lot about our business performance.
So what qualitative information do we need and how do we gather it?
Email Marketing: 101
So, you’ve been collecting email addresses from your customers. What are you going to do with them?
If your first thought is to write an email and just send it out, unfortunately, you definitely won’t get the results you’re looking for. An effective email marketing campaign takes a little understanding and sometimes patience. But fear not. Here are some tips to help you get started on the right path.