OUR BLOG

When customer loyalty programs were initially introduced, they were criticized by the press as “cheap promotional campaigns” and predicted to be a short-lived trend. However, today, more companies than ever are adopting these programs, making them essential for any serious brand.

Brand authenticity is more than just a buzzword—it’s a necessity. Recent campaigns by brands like Patagonia and Dove show that consumers respond positively to transparency and genuine, purpose-driven messages. Let’s look at five ethical and inspirational brands that convey integrity through authenticity.

These days, brand competition is huge. Standing out in a saturated market is highly challenging. That’s why you need to tap into the power of compelling storytelling that resonates with your target audience.

Ahead of moderating a session for the Pennsylvania NewsMedia Association, we’re delving into why some businesses opt out of advertising. From cost constraints and staffing shortages to the challenge of measuring ROI, various factors influence this decision.

Print advertising remains an effective way to reach potential customers. However, to make the most of your print advertising, you must create eye-catching, memorable ads that resonate with your target audience.

How do users engage with our site?  I wonder what a user’s journey looks like when they visit our site. Is there a way to see a visitor’s path during a visit to our site? It’s been asked and pondered six ways to Sunday and Google Analytics has yet again answered our prayers. If you are using Google Analytics to track your website traffic, don’t be afraid of the GA User Explorer module in the Audience section of the Reports menu.

Bringing some science into business helps to gain deeper insights into what factors are truly driving the success of your business. Data science is an emerging field with a lot of ways to help support this effort. It could be as simple as structuring projects to maximize what data is available, or it could be as complex as utilizing Artificial Intelligence. Most importantly, being able to confidently make an informed decision knowing the data has your back is very powerful for both individuals and organizations.

A Google Business Profile is often a potential customer’s first impression of your business. What does your profile say about you? Google Business Profile is a free, easy-to-use tool but it can be an important part of your overall marketing strategy.