READABILITY
- 25% more likely than us adults to read the local newspaper via their website or app
- 47% more likely than the average adult to be willing to sacrifice some privacy to get ads that are relevant to them
ATTITUDES & BEHAVIORS
They Enjoy Doing Activities:
- 43% go bowling
- 44% visited theme parks past 12 months
- 60% more likely than the average adult to have visited an art museum in the past 12 months
- 99% more likely than the average adult to have attended a concert or outdoor music event in the past 12 months
They Tend To Seek Schooling And Jobs:
- 91% more likely than the average adult to be a job seeker
- 159% more likely than the average adult to still be attending classes at a college or university
