ABOUT THE TRIB

One word perfectly sums up Jennifer: Dedication. It’s there in every aspect of her life. Take, for example, her almost three decades of experience in media and publishing. She began as a stringer for the sports department at the Valley News Dispatch — while still in high school. After graduating from the University of Pittsburgh, she became a sales rep for the Tribune-Review’s burgeoning expansion into the Pittsburgh market in 1997. Jennifer’s dedication took her upward — from sales manager to majors accounts director, then advertising director, then Vice President and Chief Operating Officer. In 2015, she became President and CEO of Trib Total Media. Yet, with every goal she completes, Jennifer continues to look ahead — and in 2016, she helped launch 535media.

As a board member for the News Media Alliance, representing over 2,000 news organizations and their multiplatform businesses around the world, Jennifer has her finger on the pulse of the digital evolution of the news industry — from finding ways clients can gain online revenue to developing alternative revenue streams and engaging audiences.

When she’s not helping clients uncover their company’s unique digital potential, Jennifer helps organizations like the National Aviary and Animal Protectors of Allegheny Valley become even stronger. And you want dedication? How about the fact that Jennifer has exercised every single day for over 3,300 days. Now that’s dedication!

Office Phone: 724-838-5199
Mobile Phone: 724-350-7718
Email: mmiller@triblive.com

Matt Miller is the Chief Revenue Officer for Trib Total Media. Before joining TTM in 2018, Matt was the Vice President and Chief Revenue Officer for the Observer Publishing Company in Washington, Pa. He started with the OPC as an intern and worked for them for more than 21 years.

Matt oversees all things revenue for Trib Total Media. This includes daily and weekly newspapers, digital advertising, direct mail, marketing, research, and analytics.

Matt is a lifelong resident of western Pennsylvania. He is a former United Way of Washington County Volunteer of the Year, a member of various boards, coach, farmer, two-time father, and one-time husband. In his spare time, he golfs, mostly to punish himself.

Office Phone: 724-830-4940
Mobile Phone: 412-585-5350
Email: adicroce@triblive.com

Al DiCroce is the Advertising Director for Trib Total Media. Before joining TTM in 2019, Al was the VP of Sales, Marketing and New Product Development at All Island Media, Inc in Long Island NY and Baltimore, MD.

He has held several executive positions across the country including being the Director of Classified Advertising at TTM from 2000-2005 as well as VP of Classified Sales and equity partner at Newport Media, Inc.

Al has been married for 30 years, has three children and two beautiful, wonderful granddaughters. He has lived in 4 states and moved 7 times. In his spare time outside of work, Al enjoys his improving golf game, hiking, trying to learn guitar and traveling pre-COVID. Fun facts about Al: He has been to 9 countries and holds dual citizenship US and Ireland! He also has a long-term hiking goal to complete the Camino de Santiago, a 500-mile pilgrimage across northern Spain.

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Office Phone: 724-850-2120
Mobile Phone: 724-433-2071
Email: pklingensmith@triblive.com

Something of great value to Patty is setting people up for success. Working at Trib Total Media has given her many opportunities to do just that. The successes she has achieved can be attributed to the success of the people who work on her teams. They share and explore ideas, then implement them together. The most exciting part of her job is seeing her staff work with their advertisers and potential advertisers developing advertising campaigns that bring solid results.

Patty started out in advertising as a part-time sales rep working in the Trib’s call center. A few years later, she stepped into management and has had various management roles, guiding, and leading an inside sales staff that sells classified and retail advertising.

Some fun facts: Patty loves time with my grandsons! She also authored a children’s book and has a YouTube channel devoted to veganizing recipes.

Office Phone: 724-226-4661
Mobile Phone: 412-443-5677
Email: tpiekarski@triblive.com

You would be hard-pressed to find a more well-rounded and experienced digital media professional than Troy. He graduated Summa Cum Laude from the University of Pittsburgh with a Media Communications degree. He started his career working for an online retailer where he learned how to build and market global promotional campaigns alongside executives from Hollywood’s largest production studios. This experience led Troy to the Pittsburgh Post-Gazette where he spent most of his career up to this point.

In Marketing at the Post-Gazette, Troy authored the company’s first digital sales curriculum and created an academy for the PG’s traditional salespeople to transition into multimedia consultants. Before long, Troy was pulled into Sales where he experienced unprecedented success that quickly led to a promotion as Digital Sales Manager. Directing the PG’s digital sales strategy, Troy led his team to exponential digital revenue growth. He also established the Pittsburgh region’s first-ever dedicated digital media agency in 34 Allies (now BENN) and helmed the PG’s acquisition of MadeInPGH.com.

Over the course of his career, Troy has also held high-level leadership positions at an Emmy Award-winning national Automotive agency, America’s largest radio company, and one of the top 100 automotive dealership groups in the country.

Troy is presently the Director of Marketing at Trib Total Media. His time with the Trib has been a dream come true. Working within a local media company that truly values innovation and produces a culture of collaboration is the perfect match for Troy’s comprehensive experience and digital leadership expertise. The most exciting part is, he’s just getting started.

Troy resides in Shaler Twp. with his wife, three daughters, and six cats. Troy’s daughters are his pride and joy. Almost every night after work and throughout most weekends, he and his wife can be found either cheering on or coaching their daughters in softball, dance, soccer, acting, and swimming.

Office Phone: 412-380-5690
Mobile Phone: 412-607-1085
Email: jjones@triblive.com

Jessica joined the Trib family in 2006 as a Market Research Analyst after having just completed an MBA at the University of Nevada Las Vegas. After a promotion to Assistant Director of Marketing in 2007, followed by a wide range of Marketing and Market Research titles over the next nine years, Jessica then helped build the Trib’s new digital agency as Project Manager and Marketing Director for 535media. Jessica assumed the role of Director of E-commerce for 535media in 2017 while working with the team to develop EverybodyShops. Two years later, Jessica settled back into a familiar role as Director of Research and Analytics, supporting research and marketing efforts for all departments throughout the company.

Jessica graduated with a B.S. in Psychology from Allegheny College in 2001 and is certified in Google Analytics, Google Ads Search, and Google Ads Display. She lives in Cranberry Township with her husband and two boys. When they aren’t at the field, dek, or on the court, she loves spending time with friends and family.

Office Phone: 412-320-7872
Mobile Phone: 724-664-4298
Email: lbock@triblive.com

Lindsay’s career at the Trib started during the summer of 1999 when she interned in the Marketing Department in the Greensburg office of the Tribune-Review. The following year, after she graduated from St. Vincent College, her boss from her internship called and asked if she’d like to interview for a full-time position with her at the Pittsburgh Tribune-Review. Of course, she did! Her mentor and friend, Janet Corrinne-Harvey ultimately offered her the job. Lindsay accepted, started on August 29, 2000, and never looked back.

Lindsay and her husband are the proud parents of two amazing daughters, a miniature dachshund, two cats, and a turtle. In her spare time (yeah right!) she enjoys beach vacations, reading, and yoga.