Do you remember that song, “Video Killed the Radio Star”? I always think of this song whenever I talk to anyone about digital video.Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers. When I talk about digital video, I am talking about OTT/CTV, pre-roll and more. Video consumption is one of the best...Read More
Can't Miss Strategies For Businesses To Win
John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.
Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...Read More