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Digital Video Needs to be Included in Marketing Plans Now and into the Future

Posted by Doug Andiorio on November 2, 2020

Do you remember that song, “Video Killed the Radio Star”? I always think of this song whenever I talk to anyone about digital video.Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers. When I talk about digital video, I am talking about OTT/CTV, pre-roll and more. Video consumption is one of the best...

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How to Win with Digital Advertising

Posted by Matt Miller on July 24, 2020

Can't Miss Strategies For Businesses To Win

John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.

 

Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...

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