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Understanding Qualitative vs Quantitative Data For Your Business

Posted by Jessica Jones on September 7, 2020

As a business owner you are already aware of data points such as expenses, revenue, inventory levels, average daily sales, website visits, and digital ad clicks. This valuable quantitative data is numerical and statistical in nature. The data can be used to uncover trends or to be extrapolated into the future for forecasting. Numbers tell us a lot about our business performance.

But what about...

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