How to Evaluate an Agency Partner
People
There’s a benefit to a local contact and regular face-to-face meetings.
Media
An agency should choose tactics and strategies based on your goals, not their specialties.
Perspective
Your agency should be trying to think from your perspective, not sell you on theirs.
Reporting
Start at the end for a good beginning and avoid getting hung up on vanity metrics.
Analytics
Take advantage of resources such as Google Analytics to track and evaluate campaigns.
Conversions
Use conversion tracking to optimize a campaign toward what matters most to you.
Transparency
Your agency should take an open approach, making all information such as budgets and data available to you.
Strategy
Your agency should develop a highly-focused, insight-driven marketing strategy that will have the greatest impact on growth.
Expertise
Your business isn’t cookie-cutter, your marketing shouldn’t be either. An agency with experience in your industry can create a custom approach specific to your business and industry.
Collaboration
You are the expert in your business, your agency is the marketing expert. Only when these two worlds come together can true success be achieved.
