• 70% read the Tribune-Review daily
  • 73% read the Sunday edition of the Tribune-Review
  • 62% read the Tribune-Review or visited TribLIVE this past week
  • 58% read our weekly community publications


They Strive For Education:

  • 74% plan to go back to school in the next 12 months
  • 56% plan to take continuing education classes in the next 12 months

They Invest In Their Health:

  • 66% belong to a health club or gym
  • 55% follow a weight loss program

They Enjoy Vacations:

  • 60% plan to take a cruise in the next 12 months
  • 71% plan to take a gambling or casino trip in the next year
  • 66% plan to take a golf or tennis vacation
  • 55% plan to take a ski vacation in the next 12 months



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