READABILITY
- 70% read the Tribune-Review daily
- 73% read the Sunday edition of the Tribune-Review
- 62% read the Tribune-Review or visited TribLIVE this past week
- 58% read our weekly community publications
ATTITUDE & BEHAVIORS
They Strive For Education:
- 74% plan to go back to school in the next 12 months
- 56% plan to take continuing education classes in the next 12 months
They Invest In Their Health:
- 66% belong to a health club or gym
- 55% follow a weight loss program
They Enjoy Vacations:
- 60% plan to take a cruise in the next 12 months
- 71% plan to take a gambling or casino trip in the next year
- 66% plan to take a golf or tennis vacation
- 55% plan to take a ski vacation in the next 12 months