PROFESSIONAL ADULTS

Full-time employment status, 35+ hours/week

READERSHIP

 

  • 40% read the Tribune-Review
  • 46% read the Tribune-Review or visited TribLIVE this past week
  • 56% visited TribLIVE within the past 30 days
  • 68% earned a college or advanced degree

ATTITUDES & BEHAVIORS

 

They Tend To Spend:

  • 74% spend $2,500+ on online purchases over page 12 months
  • 48% purchased lottery tickets past 30 days
  • 51% plan to take a family vacation next 12 months

They Are Tech-Savvy:

  • 88% have a smartphone
  • 55% have a tablet

They Like Dining Out:

  • 93% ate at a restaurant past 30 days
  • 88% QSR/fast food restaurant past 30 days
  • 77% sit-down restaurant past 30 days

 

 

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