DISPLAY

By targeting your custom audience, we can reach your best online prospects wherever they are on the Internet. We might find them on one of our owned and operated sites like TribLIVE.com or TribLIVE High School Sports Network. We can also reach your audience on other sites across the web through demographic, geographic, behavioral, and interest segmentation. Again, wherever your best prospects are on the Internet, that’s where we will display your ad.

In order to get the most out of your website, you need to reach the right audience — whether it’s by demographic targeting, interest, or frequently-visited sites. Here are some of the tactics we can leverage for you:

AFFINITY

Reach people based on their specific interests as they browse pages, apps, channels, videos, and content online. You can select from a wide range of categories, and your ads will be shown to people who are likely to be in those selected categories. This is an efficient method of reaching likely customers faster.

IN-MARKET

Connect with consumers who are actively researching or comparing products like yours and target those most interested in your offerings. This is a good way of reaching customers who are already looking for your services — targeting specific customer personas instead of simply advertising to everyone.

No other business is the same as yours. Your customers will be demographically different, have different interests, and have different searching and browsing behaviors than the customers of any other business. This makes creating a custom audience network vital to successful online marketing. We will help, with a variety of tools to create the best network of likely customers for your business.

DEMOGRAPHIC

Age, income level, life-stage group, and other demographic data will help pinpoint your potential customers and draw them to your website.

BEHAVIORAL

Target customers based on their search, click and web browsing history.

CONTENT

Targeting customers based on the kinds of sites and content they are visiting.

GEOTARGETING

Reach users based on radius, zip, city, county, DMA, state and more.

FREQUENCY CAPS

Limit the number of times a user can see your ad.

DAY PARTING

Select a time when your key consumers are most likely to buy.

SITE RETARGETING

It can be frustrating when customers visit your site and don’t advance toward purchasing your products or services. With site retargeting, you can reach prospective customers who have visited your website – but left before taking action – and help them find their way back.

SEARCH RETARGETING

Predicting that a customer, who searched for your business, or for products or services like yours, would still be interested in your business is a pretty safe bet. With search retargeting, we can show ads to customers who have searched for your business — or similar keywords — and make them want to give your site a second look.

CONTEXTUAL RETARGETING

Keyword contextual targeting and content contextual targeting both use the online behaviors of customers to bring likely consumers to your site. Keyword contextual targeting helps you reach the audience online which is reading content with keywords relevant to your business. Contextual targeting helps you reach your target audience after they have visited a site similar to yours.

Mobile phones are able to provide us with a unique view into user behaviors by helping to identify frequently visited locations such as home and work, along with shopping habits, hobbies, interests, and much more.

Every mobile phone has a unique device ID number that is anonymously associated with the carrier of the device. Device ID Targeting and Geoframing takes advantage of that by monitoring the location information associated with each device. This information is beamed to the cloud and made available for marketers to leverage and ultimately target consumers or their devices based on where they have been and where they live.

Device ID Targeting Options: 

Location – Similar to traditional geofencing. Targeting specific, relevant locations or buildings.

Zip Code – Target a neighborhood, radius around a store and other large areas.

Device ID Demo/Interest – Reach devices of individuals who fall into desirable demographics or display specific interests.

Residential Address Match – Target any database of residential addresses.

Lookalike – Expand your reach based on similarities in demographics, location, and behaviors.

Social Extension – Reach devices that are frequently observed together in the same location.

Once you have identified your targeting options, you will then have the ability to measure foot traffic and even sales.