TRAVELERS

READERSHIP

• 46% read the Tribune-Review or visited TribLIVE this past week
• 42% read the Tribune-Review daily
• 52% visited TribLIVE within the past 30 days
• 64% have either a college or advanced degree

ATTITUDES & BEHAVIORS

They Tend To Spend:

• 57% has or plans to buy 2nd home next 12 months
• 47% bought lottery tickets past 30 days
• 79% are investors
• 53% invest in stocks or stock options

They Love To Vacation:

• 50% plan to take a family vacation next 12 months
• 54% plan to take a beach or lake vacation next 12 months
• 68% plan to vacation to an all-inclusive resort next 12 months
• 54% plan to take a mountain vacation next 12 months

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