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READERSHIP
- 12% more likely to have visited TribLIVE.com within the past 30 days
- 25% more likely than us adults to read the local newspaper via their website or app – TribLIVE/TribLIVE app
- 47% more likely than the average adult to be willing to sacrifice some privacy to get ads that are relevant to them
ATTITUDES & BEHAVIORS
They Enjoy Going Out To Eat:
- 77% sit-down restaurant within the past 30 days
- 91% ate at or ordered from a fast food restaurant within the past 30 days
- 95% ate at a restaurant past 30 days
They Are Tech Savvy And Are Responsive To Ads Online:
- 42% more likely to respond to ads on a social network
- Most likely to respond to advertising on a social network, through an app/text message or through a sponsored search result on Google, Yahoo or Bing
- 66% have a tablet
- 91% own a smartphone
