YOUNG FAMILIES

READERSHIP

 

  • 12% more likely to have visited TribLIVE.com within the past 30 days
  • 25% more likely than us adults to read the local newspaper via their website or app – TribLIVE/TribLIVE app
  • 47% more likely than the average adult to be willing to sacrifice some privacy to get ads that are relevant to them

ATTITUDES & BEHAVIORS

 

They Enjoy Going Out To Eat:

  • 77% sit-down restaurant within the past 30 days
  • 91% ate at or ordered from a fast food restaurant within the past 30 days
  • 95% ate at a restaurant past 30 days

 

They Are Tech Savvy And Are Responsive To Ads Online:

  • 42% more likely to respond to ads on a social network
  • Most likely to respond to advertising on a social network, through an app/text message or through a sponsored search result on Google, Yahoo or Bing
  • 66% have a tablet
  • 91% own a smartphone

 

Looking To Target & Engage With Young Families?