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4 Reasons To Run An Online Contest

Posted by Lindsay Bock on September 21, 2020

Looking for something to spice up your marketing mix? Why not try a contest? Contests are a powerful marketing tool to help brands gain new customers, reconnect with old ones and learn from, and about, all of them.

Contests can help grow your email database, increase foot traffic and, most importantly, drive revenue.

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How to Win with Digital Advertising

Posted by Matt Miller on July 24, 2020

Can't Miss Strategies For Businesses To Win

John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.

 

Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...

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Last-Click and Other Digital Marketing Attribution Models

Posted by Matt Miller on June 11, 2020

Last-Click attribution is the most popular attribution model and the default for most analytics packages.  Learn about this and other models in this article by Trib Total Media.

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