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3 Reasons Why Direct Mail Marketing is Making a Comeback

Posted by Al DiCroce on October 19, 2020

Direct Mail is back! Here’s How to Get Started.

In an age of all things digital, you might think direct mail has gone the way of the dinosaurs. After all, people are spending more time online than ever—why not just try to reach them there?

While it’s true the volume of mail the United States Postal Service handles is declining, fewer pieces of mail actually means great things for direct mail...

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What is Marketing? 5 Core Concepts You Need to Know

Posted by Zach Nieman on October 5, 2020

What is marketing?

Most of us have our own simplified definition for this complex term.

According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

It may sound simple enough to understand, but...

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4 Reasons To Run An Online Contest

Posted by Lindsay Bock on September 21, 2020

Looking for something to spice up your marketing mix? Why not try a contest? Contests are a powerful marketing tool to help brands gain new customers, reconnect with old ones and learn from, and about, all of them.

Contests can help grow your email database, increase foot traffic and, most importantly, drive revenue.

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How to Win with Digital Advertising

Posted by Matt Miller on July 24, 2020

Can't Miss Strategies For Businesses To Win

John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.

 

Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...

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Last-Click and Other Digital Marketing Attribution Models

Posted by Matt Miller on June 11, 2020

Last-Click attribution is the most popular attribution model and the default for most analytics packages.  Learn about this and other models in this article by Trib Total Media.

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