Introduction to the Guide
In today’s world, social media marketing is not a ‘nice to have’ it’s a ‘must have’. Social media is an opportunity to connect with current and potential customers on a personal level. So, if your business is not active on social media, you’re missing out.
Social media is not a broadcast medium. It is a two-way, one-on-one conversation. Social media gives you direct contact with your audience and your audience direct contact with your business. It works hand-in-hand with and should be used to augment, your other advertising, marketing, and public relations strategies.
It’s not enough to have a Facebook account and post when you’re having a sale. To harness the power of social media, businesses large and small must develop a social media strategy to drive meaningful interactions and build relationships with their audience.
Marketing 101 tells us that we need to reach our customers where they are. So, marketers need to evaluate the various social media platforms and determine which are the best fit for them and their audience. It’s not necessary to be on every social platform from the get-go. It’s best to determine which platform(s) are favored by your audience and start there.
So, where to begin? Right here.
This report will take a look at the most popular platforms and how to use them.
84% of customers say the experience a company provides is as important as its products and services.
– Salesforce, State of Marketing Report, 6th Edition.
Meet the Author
Director of Marketing, Trib Total Media
Lindsay has over 20 years of media industry experience in marketing, communication, strategic partnerships, and public relations.