Adding content to a blog regularly helps not only to make your site appear fresher and more updated. It also shows that you are a reliable source and perspective for your field of work. There are countless tips and strategies for building the perfect blog. Here are five tips that will help start your blog or take your new blog to the next level. By following these five tips, your blog’s...Read More
Do you remember that song, “Video Killed the Radio Star”? I always think of this song whenever I talk to anyone about digital video.Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers. When I talk about digital video, I am talking about OTT/CTV, pre-roll and more. Video consumption is one of the best...Read More
Direct Mail is back! Here’s How to Get Started.
In an age of all things digital, you might think direct mail has gone the way of the dinosaurs. After all, people are spending more time online than ever—why not just try to reach them there?
While it’s true the volume of mail the United States Postal Service handles is declining, fewer pieces of mail actually means great things for direct mail...Read More
What is marketing?
Most of us have our own simplified definition for this complex term.
According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
It may sound simple enough to understand, but...Read More
Looking for something to spice up your marketing mix? Why not try a contest? Contests are a powerful marketing tool to help brands gain new customers, reconnect with old ones and learn from, and about, all of them.
Contests can help grow your email database, increase foot traffic and, most importantly, drive revenue.Read More