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4 Reasons To Run An Online Contest

Posted by Lindsay Bock on September 21, 2020

Looking for something to spice up your marketing mix? Why not try a contest? Contests are a powerful marketing tool to help brands gain new customers, reconnect with old ones and learn from, and about, all of them.

Contests can help grow your email database, increase foot traffic and, most importantly, drive revenue.

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Understanding Qualitative vs Quantitative Data For Your Business

Posted by Jessica Jones on September 7, 2020

As a business owner you are already aware of data points such as expenses, revenue, inventory levels, average daily sales, website visits, and digital ad clicks. This valuable quantitative data is numerical and statistical in nature. The data can be used to uncover trends or to be extrapolated into the future for forecasting. Numbers tell us a lot about our business performance.

But what about...

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Email Marketing: 101

Posted by Lindsay Bock on August 24, 2020

So, you’ve been collecting email addresses from your customers. What are you going to do with them?

If your first thought is to write an email and just send it out, unfortunately, you definitely won’t get the results you’re looking for. An effective email marketing campaign takes a little understanding and sometimes patience. But fear not. Here are some tips to help you get started on the...

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How To Find The Right Digital Marketing Vendor

Posted by Troy Piekarski on August 9, 2020


Digital strategies make up a large portion of most marketing budgets. This can be daunting to the average business for a few reasons.

  1. Many businesses have been burned in the past by unscrupulous digital agencies who promise the world but disappear after the contract is signed.
  2. The digital world is full of confusing acronyms and abstract concepts. Most people cannot trust what they do not...
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Turn a Negative Review, Into a Positive For Your Business

Posted by Jessica Rocco on July 27, 2020

Negative reviews happen. Whether you’re a five-star restaurant or a home remodeling contractor, if you’re in business, you will receive a negative review at some point. So what do you do?

Do you respond defensively? I mean, this business is your pride and joy, your life. You work tireless, countless days and endless hours. It’s natural to want to respond this way.

Do you ignore it? Delete it?...

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