Here are a few examples of basic segments that can be analyzed.  Some already exist in GA, but you always have the ability to create custom segments at any time.

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As a business owner, you need to reach people who are interested in what you have to offer, right? People who will relate to your products and your company culture the most are those who will likely become customers.

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Whether you own a business that has a website, work for a company that has a website or post content to a website for public consumption, you are probably interested to know how people find your site.

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Many businesses post news and updates to their own sites along with sites such as Facebook and Twitter. Isn’t that enough? In short, no.
Here are a few reasons why you should be posting to the Neighborhood News Network.

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As Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else”.

This is an insightful piece of wisdom for life in general but it applies to marketing as well.

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Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers.

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Adding content to a blog regularly helps not only to make your site appear fresher and more updated. It also shows that you are a reliable source and perspective for your field of work.

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Direct Mail is back! Here’s How to Get Started.

In an age of all things digital, you might think direct mail has gone the way of the dinosaurs. After all, people are spending more time online than ever—why not just try to reach them there?

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