If you’ve ever heard or used the phrase “don’t put all of your eggs in one basket”, you can now start to apply it to your market research approach as well. With so many options for first- and third-party information available, it’s important to think through what to use when and why it fits where.

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Sometimes data gets a bad rap. Data can be scary, confusing, daunting, frustrating, defeating, and sometimes just downright ugly. If you’re not a numbers person or an analytical thinker, it’s possible that data is all of these things to you. But what if the data came with large fonts, pretty graphs, clear and well-placed labels, maybe even a fun legend or interactive displays?

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UTM codes are extra pieces of information that can be added to the end of any URL that allows for additional tidbits of tracking.

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Different sales teams have different ways of prospecting for new business.  Everyone tries to be creative, to think of the thing that hasn’t been thought of yet. 

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Google Tag Manager (GTM) is basically built on a tag and trigger system where you can tell GTM to fire a tag that can be measured through Google Analytics (or other analytics platforms) when an action occurs on the website in question.

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Since returning to a market research role almost 3 years ago now, I would have to say that one of my favorite “new to me” tools has absolutely been Google Data Studio.

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Even with all the new, fancy, expensively marketed web analytics tools out there today, Google Analytics has held its own in the digital marketing space.  It is the industry standard, the name everyone knows.  Of course, GA has its strengths and weaknesses, and let us get real – you do not just wake up one day as a GA expert.

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Haven’t you heard? Events are back! Now is the time to start thinking about how you’re going to remind your audience that you’re back as well.

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