OUR BLOG

Are you curious about the balance between personalized marketing and user privacy? Discover how transparency and ethical practices can create a better marketing environment in our latest blog.

Embracing sustainability isn’t just a trend—it’s a necessity. Authentic green initiatives protect our planet and build consumer trust and brand loyalty.

When customer loyalty programs were initially introduced, they were criticized by the press as “cheap promotional campaigns” and predicted to be a short-lived trend. However, today, more companies than ever are adopting these programs, making them essential for any serious brand.

Brand authenticity is more than just a buzzword—it’s a necessity. Recent campaigns by brands like Patagonia and Dove show that consumers respond positively to transparency and genuine, purpose-driven messages. Let’s look at five ethical and inspirational brands that convey integrity through authenticity.

These days, brand competition is huge. Standing out in a saturated market is highly challenging. That’s why you need to tap into the power of compelling storytelling that resonates with your target audience.

Ahead of moderating a session for the Pennsylvania NewsMedia Association, we’re delving into why some businesses opt out of advertising. From cost constraints and staffing shortages to the challenge of measuring ROI, various factors influence this decision.

Print advertising remains an effective way to reach potential customers. However, to make the most of your print advertising, you must create eye-catching, memorable ads that resonate with your target audience.

How do users engage with our site?  I wonder what a user’s journey looks like when they visit our site. Is there a way to see a visitor’s path during a visit to our site? It’s been asked and pondered six ways to Sunday and Google Analytics has yet again answered our prayers. If you are using Google Analytics to track your website traffic, don’t be afraid of the GA User Explorer module in the Audience section of the Reports menu.