OUR BLOG

When running a business, the task list just never seems to get any shorter. Depending on the amount of help available, some of the things that don’t immediately generate revenue unfortunately seem to continuously fall to the bottom of the list.

It’s interesting…asking people how they think or feel about certain topics…then actually listening to their answers. We’ve been taught how important it is to be a good listener since childhood.  As it turns out there may have been something behind that lesson.

Native articles and other forms of branded content are excellent marketing tactics for those seeking to inform and educate their audience, grow brand awareness and engage customers…

If you’ve ever heard or used the phrase “don’t put all of your eggs in one basket”, you can now start to apply it to your market research approach as well. With so many options for first- and third-party information available, it’s important to think through what to use when and why it fits where.

Sometimes data gets a bad rap. Data can be scary, confusing, daunting, frustrating, defeating, and sometimes just downright ugly. If you’re not a numbers person or an analytical thinker, it’s possible that data is all of these things to you. But what if the data came with large fonts, pretty graphs, clear and well-placed labels, maybe even a fun legend or interactive displays?

UTM codes are extra pieces of information that can be added to the end of any URL that allows for additional tidbits of tracking.

Different sales teams have different ways of prospecting for new business.  Everyone tries to be creative, to think of the thing that hasn’t been thought of yet. 

Google Tag Manager (GTM) is basically built on a tag and trigger system where you can tell GTM to fire a tag that can be measured through Google Analytics (or other analytics platforms) when an action occurs on the website in question.