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QR codes are everywhere—from restaurant menus to product packaging—and for good reason. They’re convenient, mobile-friendly, and connect offline and online experiences seamlessly. However, not all QR code strategies are created equal. A poorly executed QR code can frustrate users and hurt your brand’s credibility.

Newspaper advertising continues to hold its ground in a digital-first world. Unlike digital ads, newspapers offer credibility, targeted demographic reach, and a tangible experience that resonates with readers. Especially effective for reaching local and older audiences, print ads can enhance trust and complement digital campaigns with features like QR codes. For businesses seeking community engagement and a trusted advertising medium, newspaper ads remain a relevant and powerful choice.

In today’s marketing landscape, content is still king — and it’s more important than ever. With 70% of consumers preferring to learn about products through articles and blogs rather than ads, and 44% needing 3-5 pieces of content before making a purchase, brands have a clear path to follow: create content that educates, entertains, and, most importantly, adds value.

In an era dominated by digital media and national news outlets, community newspapers remain a crucial part of our local ecosystems. These small but powerful publications are crucial for the social and cultural fabric of our communities…

How will advertising change in the next decade? With ad spending set to reach $1.1 trillion by 2025, businesses need to adapt now to stay competitive. As new technologies like Augmented Reality (AR), Artificial Intelligence (AI), and Machine Learning (ML) redefine how we connect with consumers, the only question is whether you will lead the charge or trail behind.

Successful branding in marketing involves creating a consistent, compelling, and memorable identity that resonates with customers and sets a business apart from competitors.  

Google Tag Manager (GTM) is basically built on a tag and trigger system where you can tell GTM to fire a tag that can be measured through Google Analytics (or other analytics platforms) when an action occurs on the website in question.

One of the most transformative tools I’ve added to my workflow in recent years is Google Data Studio, now rebranded as Looker Studio. It’s become a go-to for data visualization and reporting in our small-to-medium-sized organization, allowing us to seamlessly share and manage data from our owned and operated digital properties.