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How to Win with Digital Advertising

Posted by Matt Miller on July 24, 2020

Can't Miss Strategies For Businesses To Win

John Wanamaker (1838-1922) said, "Half the money I spend on advertising is wasted: the trouble is I don't know which half." Fast forward 100 plus years and marketers still wrestle with this challenge.

 

Most business owners have heard that digital advertising is highly trackable. Without a doubt, that is a fact. If you run a campaign, even just basic...

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Last-Click and Other Digital Marketing Attribution Models

Posted by Matt Miller on June 11, 2020

Last-Click attribution is the most popular attribution model and the default for most analytics packages.  Learn about this and other models in this article by Trib Total Media.

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5 Google Analytics "Must Knows" for Small Businesses

Posted by Jessica Jones on June 2, 2020

You own a small business and everyone said you would need a website too. “Build the website yourself”, they said.  “Go ahead, check that box to add the Google Analytics code”, they said. 

“Sure, I’ll definitely use that information…someday”, you said, inside your head.

Are you collecting data about your website and how people are using it (or not) but have absolutely no idea how to access that...

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3 Reasons to Build Your Own Website in 2020

Posted by Zach Nieman on June 2, 2020

This should go without saying, but I myself am NOT a web designer. Given my time spent indulging in online classes and assessments learning all the in’s and out’s, I’ll tell you now that you may find your head spinning. However, I’m here to tell you that since reining in 2020, building and developing a website has never been easier. Though, there are still some things to consider along the way.

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