OUR BLOG

Negative reviews happen. Whether you’re a five-star restaurant or a home remodeling contractor, if you’re in business, you will receive a negative review at some point. So what do you do?
Do you respond defensively? I mean, this business is your pride and joy, your life. You work tireless, countless days and endless hours. It’s natural to want to respond this way.

John Wanamaker (1838-1922) said, “Half the money I spend on advertising is wasted: the trouble is I don’t know which half.” Fast forward 100 plus years and marketers still wrestle with this challenge.

One of the biggest challenges in evaluating your marketing is identifying what’s working and what is not.  Marketers need to assign credit to channels, but consumers take a varied path to purchase.  It’s not as easy as just looking at the click that landed them on your site.  The road to purchase often happens over multiple sessions, various channels, and numerous devices.  Smart marketers are looking at diverse models to understand marketing success.

You own a small business and everyone said you would need a website too. “Build the website yourself”, they said.  “Go ahead, check that box to add the Google Analytics code”, they said.

This should go without saying, but I myself am NOT a web designer. Given my time spent indulging in online classes and assessments learning all the in’s and out’s, I’ll tell you now that you may find your head spinning.