OUR BLOG

As Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else”.

This is an insightful piece of wisdom for life in general but it applies to marketing as well.

Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers.

Adding content to a blog regularly helps not only to make your site appear fresher and more updated. It also shows that you are a reliable source and perspective for your field of work.

Direct Mail is back! Here’s How to Get Started.

In an age of all things digital, you might think direct mail has gone the way of the dinosaurs. After all, people are spending more time online than ever—why not just try to reach them there?

What is marketing?
Most of us have our own simplified definition for this complex term.
According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

So, you’ve been collecting email addresses from your customers. What are you going to do with them?

As a business owner you are already aware of data points such as expenses, revenue, inventory levels, average daily sales, website visits, and digital ad clicks. This valuable quantitative data is numerical and statistical in nature. The data can be used to uncover trends or to be extrapolated into the future for forecasting. Numbers tell us a lot about our business performance.

Digital strategies make up a large portion of most marketing budgets. This can be daunting to the average business for a few reasons.