You own a small business and everyone said you would need a website too. “Build the website yourself”, they said. “Go ahead, check that box to add the Google Analytics code”, they said.
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This should go without saying, but I myself am NOT a web designer. Given my time spent indulging in online classes and assessments learning all the in’s and out’s, I’ll tell you now that you may find your head spinning.
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A powerful blend of print and digital media, supported by data analysis, will find new customers wherever they are.
With a package that might look like this:
We can help customize a package just for you.
It all starts with identifying your best audience segments—and then targeting lookalikes wherever they are online.
With a package that might look like this:
We can help customize a package just for you.
Our paid search team will create a robust search campaign targeting commonly searched terms that would build awareness and increase conversions for your business.
With an approach that might look like this:
We can help customize a package just for you.
Good SEO practices can improve search results, the user experience, and the usability of your website. Our SEO team can help your business garner more visibility online.
With an approach that might look like this:
We can help customize a package just for you.
With nearly 450,000 weekly papers delivered, no one reaches more Pittsburgh-based consumers in print. Whether you want to elevate your brand or promote a sale this weekend, we’ll help you get the word out.
With a package that might look like this:
We can help customize a package just for you.
With nearly 450,000 weekly papers delivered, no one reaches more Pittsburgh-based job candidates. Using our job boards and digital reach, we can immediately create a pool of strong candidates.
With a package that might look like this:
We can help customize a package just for you.
Whether you’re a mass-market retailer or a single-location boutique, we’ll develop a strategy that drives people through your door.
With a package that might look like this:
We can help customize a package just for you.
We’ll start by understanding who your target audience is and developing a strategy to reach them and look-a-like customers in your market. We’ll help set goals and success-measurement aligned with your vision for the campaign.
With a package that might look like this:
We can help customize a package just for you.
We are the Pittsburgh-exclusive partner for Evvnt. We can help promote and ticket your events across a 5,000+ network of local news media sites reaching 43M+ consumers. Once we know your target audience, we’ll help develop a media plan to sell tickets and drive attendance.
With an approach that might look like this:
We can help customize a package just for you.
We’ll start by understanding who your target audience is and developing the right strategy to reach them via email.
With an approach that might look like this:
We can help customize a package just for you.
Whether it be through posters, brochures, or menus; finely executed printing can bring your business to life, establish your brand, and make your customers take notice. We will start by learning your goals and will consult on the best way to achieve them.
Our commercial printing facility is equipped to handle most printing needs including:
We can help customize a package just for you.
We’ll start by understanding who your target audience is, how they’re responding to your marketing, and how you are measuring success.
With an approach that might look like this:
We can help customize a package just for you.
You can capture market share with a frequency-based approach to both digital and print campaigns.
With a package that might look like this:
We can help customize a package just for you.
We’ll start by understanding who your target audience is and developing a strategy to reach them and look-a-like customers in your market. We’ll help set goals and success-measurement aligned with your vision for the campaign.
With a package that might look like this:
We can help customize a package just for you.
We’ll work together to further define “millennials,” whether they’re recent college grads, young professionals, homeowners, or new parents.
With a package that might look like this:
We can help customize a package just for you.
Trib Total Media print and digital products are great resources to reach homeowners and those with disposable income! Average household income of Tribune-Review readers is $79,700 and 80.5% of Tribune-Review readers are homeowners. Average household income for TribLIVE users is $97,900 and 79% of TribLIVE users are homeowners. Chat with one of our Advertising and Marketing Consultants today to discuss the best ways to reach your target audience.
Source: Nielsen Scarborough, 2020_R2
Congratulations! Each business is unique, there’s no one-size fits all advertising package. Let one of our Advertising and Marketing consultants assist you in tailoring a campaign specifically for your business, share some basic information and let’s get started!
You are off to a great start! However, if your goal is to reach a new audience, attain new customers, and grow your business, they need to see your message. Our multimedia portfolio of products and services can help you reach new potential customers, no matter who they are or where they are located. Investing in a tailored advertising campaign will complement your social media and email efforts, generate brand awareness, increase your customer base and ultimately lead to more sales. Contact us today to learn more.
Editorial content is published at the discretion of Trib Total Media’s Editorial Staff. If you have a press release that you would like to submit for Editorial consideration, please email multimedia@triblive.com. Otherwise, Native Advertising is the best way to guarantee a story about your business. Native Advertising exposes readers to your valuable content without looking or reading like an ad. You can also post your story – for free – to TribLIVE’s Neighborhood News Network. Contact us for more information!
Trib Total Media’s network of daily and weekly print publications covers Allegheny and Westmoreland counties along with portions of Armstrong and Butler counties. Increase your exposure with geo-targeted digital advertising and email marketing! Contact us and let’s talk about the best options for your business.
Trib Total Media has access to research and tools that can provide insights into a competitive budget for your type of business, location and business size. Realizing what type of budget can garner positive ROI by allotting shares of your total budget to different advertising channels.
Visit our Meet the Team page and click on our photos for more information.
When determining ad size, consider the desired outcome and the amount of content you want to include in the ad. If you have a short, succinct message, perhaps a full-page ad isn’t the best use of space. On the flip side, if you are trying to communicate a lot of information, a small ad would not be recommended. Our Marketing and Advertising Consultants and talented Creative Team will work with you to develop creative that will deliver results.
As we always say, successful digital marketing cannot happen without an attractive, functioning website. If you’re not happy with your website, consider a redesign. Not ready for a complete overhaul? Just develop a new landing page specific to your campaign. Whichever route you take, our talented team of designers and developers can make the process quick and easy. Then, when your website is where you want it to be, we can develop a plan to get people there!
It’s often not enough to run one ad one time and expect big results. Consumers need to see an ad 7-8 times before they act. Repetition, consistency and targeting are keys to advertising success. Your immediate, mid-range and long-term goals will help direct your advertising strategy. So, let one of our Marketing and Advertising Consultants help develop an efficient and cost-effective marketing plan customized to fit your needs.
Before deciding on your offer, first consider your goal. What do you want your ad to accomplish? Do you want to drive online sales? Foot traffic to your location? Brand awareness? Schedule some time to strategize with a Marketing and Advertising Consultant today and decide the best offers to appeal to your customers.
When establishing your campaign, set specific, measurable, attainable goals that align with your overall business strategy. Be reasonable with your expectations, leads must be nurtured and that takes time. We’ll help monitor the campaign, analyze and optimize.
Start by getting to know your customers a little better. What problems are you solving for them? What needs are you fulfilling? Then, look at your current customers. What is their buying strategy? What are their habits? Consider if you are happy with these customers or if you are missing the mark. We can help you build a complete customer profile and put all of this information to work for you.
