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Digital Video Needs to be Included in Marketing Plans Now and into the Future

Posted by Doug Andiorio on November 2, 2020

Do you remember that song, “Video Killed the Radio Star”? I always think of this song whenever I talk to anyone about digital video.Digital video has been the talk of marketing strategies for years, but it’s popularity is growing — and quickly paying dividends for advertisers. When I talk about digital video, I am talking about OTT/CTV, pre-roll and more. Video consumption is one of the best...

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