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Category: Blog

How to Create a Simple Marketing Plan

Posted on February 5, 2021 | by Lindsay Bock
Posted in Blog | Tagged Business Strategy, goals, Marketing

Digital Video Needs to be Included in Marketing Plans Now and Into the Future

Posted on November 24, 2020 | by Doug Andiorio | 164 Comments on Digital Video Needs to be Included in Marketing Plans Now and Into the Future
Posted in Blog

5 SEO Tips to Get Your Blog’s Content in the Google Results Pages

Posted on November 16, 2020 | by Cassie Clouse | 156 Comments on 5 SEO Tips to Get Your Blog’s Content in the Google Results Pages

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Posted in Blog

3 Reasons Why Direct Mail Marketing Is Making A Comeback

Posted on October 15, 2020 | by Al DiCroce | 2 Comments on 3 Reasons Why Direct Mail Marketing Is Making A Comeback
Posted in Blog | Tagged Direct Mail, Marketing

What Is Marketing? 5 Core Concepts You Need To Know

Posted on October 5, 2020 | by Lindsay Bock
Posted in Blog | Tagged Business Strategy, Marketing

Email Marketing: 101

Posted on August 21, 2020 | by Lindsay Bock
Posted in Blog | Tagged Business Strategy, Campaign, Email Marketing

Understanding Qualitative Vs Quantitative Data For Your Business

Posted on August 10, 2020 | by Jessica Jones
Posted in Blog | Tagged Business Strategy, Qualitative Data, Quantitative Data

How To Find The Right Digital Vendor

Posted on August 7, 2020 | by Troy Piekarski
Posted in Blog | Tagged Business Strategy, Digital Marketing, Digital Vendor

4 Reasons To Run An Online Contest

Posted on August 3, 2020 | by Lindsay Bock | 1 Comment on 4 Reasons To Run An Online Contest
Posted in Blog | Tagged Campaign, Contesting, Marketing

Turn A Negative Review Into A Positive For Your Business

Posted on July 27, 2020 | by Jessica Rocco
Posted in Blog | Tagged Customer Feedback, Customer Review, Responding To Negative Reviews

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I Need to Improve My Advertising Return On Investment (ROI)

We’ll start by understanding who your target audience is, how they’re responding to your marketing, and how you are measuring success.

With an approach that might look like this:

  • Gather client data upfront so we can propose a budget based on agreed-upon ROI.
  • Help choose goals we can report on (ex. acquire new leads, drive store traffic, or increase phone calls).
  • We’ll report back with results and provide an anticipated ROI for your campaign.

We can help customize a package just for you.



I Want to Target Millennials

We’ll work together to further define “millennials,” whether they’re recent college grads, young professionals, homeowners, or new parents.

With a package that might look like this:

  • Digital display advertising targeting behavioral and lifestyle attributes.
  • Social media marketing based on behavioral and lifestyle attributes.
  • Email campaigns focused on the right audience segment.

We can help customize a package just for you.



I Want to Do Some Mobile Advertising

We’ll start by understanding who your target audience is and developing a strategy to reach them and look-a-like customers in your market.  We’ll help set goals and success-measurement aligned with your vision for the campaign.

With a package that might look like this:

  • Mobile display campaigns on TribLIVE.com and other sites targeting your best prospects.
  • Mobile geofencing campaigns designed to capture potential customers nearby.
  • Mobile social media campaigns targeting your best prospects.

We can help customize a package just for you.



I Need to Capture Market Share From My Competitors

You can capture market share with a frequency-based approach to both digital and print campaigns.

With a package that might look like this:

  • Perform competitor analysis and develop a conquest advertising approach through SEM, display ads, or paid social campaigns.
  • A print advertising schedule thoughtfully timed around market conditions and seasonality.
  • Retargeting tactics that increase repeat visits.

We can help customize a package just for you.



I Need to Print Some Flyers For My Business

Whether it be through posters, brochures, or menus; finely executed printing can bring your business to life, establish your brand, and make your customers take notice. We will start by learning your goals and will consult on the best way to achieve them.

Our commercial printing facility is equipped to handle most printing needs including:

  • Menus and brochures
  • Wall calendars
  • Yearbooks
  • Directories/ Booklets
  • Postcards/ USPS compliant pieces and much more

We can help customize a package just for you.



I Want to Gain More Customers and Increase My Sales

A powerful blend of print and digital media, supported by data analysis, will find new customers wherever they are.

With a package that might look like this:

  • Digital display advertising targeting your best prospects.
  • Preprinted newspaper inserts in key ZIP codes.
  • Search Engine Marketing to capture purchase intenders.

We can help customize a package just for you.



I Need to Increase My Site Traffic

It all starts with identifying your best audience segments—and then targeting lookalikes wherever they are online.

With a package that might look like this:

  • Digital display ads on TribLIVE.com and other sites targeting your best prospects.
  • Social media marketing targeting your best prospects.
  • Search Engine Marketing to capture shoppers at the moment of intent.

We can help customize a package just for you.



I Want to Improve My Search Engine Marketing (SEM) Results

Our paid search team will create a robust search campaign targeting commonly searched terms that would build awareness and increase conversions for your business.

With an approach that might look like this:

  • Keyword research to zero in on the wording and offers that convert best.
  • Creating a robust negative keyword list to avoid wasteful spending.
  • Create a healthy set of ad extensions to make your optimized ad more enticing.
  • Configure the campaign to maximize conversions.

We can help customize a package just for you.



I Want to Improve My Search Engine Optimization (SEO) Results

Good SEO practices can improve search results, the user experience, and the usability of your website.  Our SEO team can help your business garner more visibility online.

With an approach that might look like this:

  • Perform a Site Audit to identify issues on your site and develop a list of fixes.
  • Develop a data-driven strategy that prioritizes the tactics driving the most SEO impact.
  • Develop optimization advice to increase search position and organic traffic.
  • Implement, analyze, optimize, and repeat.

We can help customize a package just for you.



I Want to Run a Print Ad

With nearly 450,000 weekly papers delivered, no one reaches more Pittsburgh-based consumers in print. Whether you want to elevate your brand or promote a sale this weekend, we’ll help you get the word out.

With a package that might look like this:

  • High-impact units like front-page banner ads or ad notes.
  • High-frequency, moderate rate programs designed with your business in mind.
  • Print-and-deliver inserts focused on your target geographies.

We can help customize a package just for you.



I Need to Hire Employees

With nearly 450,000 weekly papers delivered, no one reaches more Pittsburgh-based job candidates. Using our job boards and digital reach, we can immediately create a pool of strong candidates.

With a package that might look like this:

  • Print ads in one or many of our 24 daily and weekly community newspapers.
  • Promotion on hundreds of top recruiting sites such as Indeed, Glassdoor, and ZipRecruiter.
  • Candidate Search to reach both passive and active job seekers.
  • Featured ads in our Top Jobs listings.

We can help customize a package just for you.



I Need to Increase My Store Traffic

Whether you’re a mass-market retailer or a single-location boutique, we’ll develop a strategy that drives people through your door.

With a package that might look like this:

  • Print-and-deliver inserts targeted to your primary trade areas.
  • Geotargeted digital display ads on TribLIVE.com and other sites.
  • Mobile geofencing campaigns designed to capture potential customers nearby.

We can help customize a package just for you.



I Want to Do Some Online Advertising

We’ll start by understanding who your target audience is and developing a strategy to reach them and look-a-like customers in your market.  We’ll help set goals and success-measurement aligned with your vision for the campaign.

With a package that might look like this:

  • Digital display ads on TribLIVE.com and other sites targeting your best prospects.
  • Social media marketing targeting your best prospects.
  • Deliver targeted emails using our universe of 2.8M Pittsburgh DMA consumers or 318M nationwide customers.

We can help customize a package just for you.



I Want to Promote An Event

We are the Pittsburgh-exclusive partner for Evvnt.  We can help promote and ticket your events across a 5,000+ network of local news media sites reaching 43M+ consumers.  Once we know your target audience, we’ll help develop a media plan to sell tickets and drive attendance.
With an approach that might look like this:

  • Using the Evvnt network, we use trusted publishers to elevate your event’s organic SEO.
  • You can sell tickets for your event using us as your local partner.
  • Print and online advertising in our locally targeted publications.
  • Digital display advertising targeting potential event attendees.
  • We have budget-friendly options for smaller seasonal events.

We can help customize a package just for you.



I Want to Do Some Email Marketing

We’ll start by understanding who your target audience is and developing the right strategy to reach them via email.

With an approach that might look like this:

  • Identify your best customers and look-a-likes for targeting.
  • Develop the right offer and email design to match your goals for the campaign.
  • Deliver targeted emails using our universe of 2.8M Pittsburgh DMA consumers or 318M nationwide customers.

We can help customize a package just for you.



I just opened my first business and would like to start my marketing efforts, how do I go about that?

Congratulations! Each business is unique, there’s no one-size fits all advertising package. Let one of our Advertising and Marketing consultants assist you in tailoring a campaign specifically for your business, share some basic information and let’s get started!

I’m interested in reaching homeowners and those with a higher disposable income, what does your audience look like?

Trib Total Media print and digital products are great resources to reach homeowners and those with disposable income! Average household income of Tribune-Review readers is $79,700 and 80.5% of Tribune-Review readers are homeowners. Average household income for TribLIVE users is $97,900 and 79% of TribLIVE users are homeowners. Chat with one of our Advertising and Marketing Consultants today to discuss the best ways to reach your target audience.

Source: Nielsen Scarborough, 2020_R2

My company has its own Facebook page and I send weekly e-mails to our customer list, why should I spend money on advertising?

You are off to a great start! However, if your goal is to reach a new audience, attain new customers, and grow your business, they need to see your message. Our multimedia portfolio of products and services can help you reach new potential customers, no matter who they are or where they are located. Investing in a tailored advertising campaign will complement your social media and email efforts, generate brand awareness, increase your customer base and ultimately lead to more sales. Contact us today to learn more.

How can I get a story published about my business?

Editorial content is published at the discretion of Trib Total Media’s Editorial Staff. If you have a press release that you would like to submit for Editorial consideration, please email multimedia@triblive.com. Otherwise, Native Advertising is the best way to guarantee a story about your business. Native Advertising exposes readers to your valuable content without looking or reading like an ad. You can also post your story – for free – to TribLIVE’s Neighborhood News Network. Contact us for more information!

I’m interested in print advertising, but I’m not sure of the publications that would impact my business. 

Trib Total Media’s network of daily and weekly print publications covers Allegheny and Westmoreland counties along with portions of Armstrong and Butler counties. Increase your exposure with geo-targeted digital advertising and email marketing! Contact us and let’s talk about the best options for your business.

I’m unsure of what my marketing budget should be?  

Trib Total Media has access to research and tools that can provide insights into a competitive budget for your type of business, location and business size. Realizing what type of budget can garner positive ROI by allotting shares of your total budget to different advertising channels.

I’m interested in reaching people just in a specific zip code.  Do you have a product or products that can do that? 

Trib Total Media’s weekly community newspapers along with direct mail and digital advertising tactics can help you reach people within a specific geography. Contact us to find out how.

I want to speak to someone in a leadership role in advertising, but don’t know who to call?

Visit our Meet the Team page and click on our photos for more information.

What size ad should I run?

When determining ad size, consider the desired outcome and the amount of content you want to include in the ad. If you have a short, succinct message, perhaps a full-page ad isn’t the best use of space. On the flip side, if you are trying to communicate a lot of information, a small ad would not be recommended. Our Marketing and Advertising Consultants and talented Creative Team will work with you to develop creative that will deliver results.

I don’t like my website; can I still do digital ads?

As we always say, successful digital marketing cannot happen without an attractive, functioning website. If you’re not happy with your website, consider a redesign. Not ready for a complete overhaul? Just develop a new landing page specific to your campaign. Whichever route you take, our talented team of designers and developers can make the process quick and easy. Then, when your website is where you want it to be, we can develop a plan to get people there!

Can I just do one ad to try it out? How many ads should I run/how long do I need to advertise?

It’s often not enough to run one ad one time and expect big results. Consumers need to see an ad 7-8 times before they act. Repetition, consistency and targeting are keys to advertising success. Your immediate, mid-range and long-term goals will help direct your advertising strategy. So, let one of our Marketing and Advertising Consultants help develop an efficient and cost-effective marketing plan customized to fit your needs.

What type of offer should I include in my ad?

Before deciding on your offer, first consider your goal. What do you want your ad to accomplish? Do you want to drive online sales? Foot traffic to your location? Brand awareness? Schedule some time to strategize with a Marketing and Advertising Consultant today and decide the best offers to appeal to your customers.

What is my goal for advertising? 

Every business is different and everyone’s goals are different. You need to decide what makes the most sense for your business. Fear not, we’re here to help! Let’s work together on a Customer Needs Analysis and set goals and a marketing plan to accomplish them.

What are realistic expectations for my advertising/marketing campaign?

When establishing your campaign, set specific, measurable, attainable goals that align with your overall business strategy. Be reasonable with your expectations, leads must be nurtured and that takes time. We’ll help monitor the campaign, analyze and optimize.

How do I identify my ideal customer? 

Start by getting to know your customers a little better. What problems are you solving for them? What needs are you fulfilling? Then, look at your current customers. What is their buying strategy? What are their habits? Consider if you are happy with these customers or if you are missing the mark. We can help you build a complete customer profile and put all of this information to work for you.

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