Adding content to a blog regularly helps not only to make your site appear fresher and more updated. It also shows that you are a reliable source and perspective for your field of work. There are countless tips and strategies for building the perfect blog. Here are five tips that will help start your blog or take your new blog to the next level. By following these five tips, your blog’s content will have the ability to rank higher in the Google search results pages, driving traffic straight to your site.
1) Find the perfect keyword and make it the focal point of your blog post.
Each blog post should focus on one main keyword that your audience frequently searches for. You can find effective keywords by using tools such as Google Keyword Planner or Google Trends. By incorporating these keywords in the title and body of your blog post, your blog will have a greater ability to rank in the Google search results pages for queries that people are already actively searching for.
2) Make your blog post 400 words minimum.
Google likes long articles, but also prefers quality over quantity. Writing about 400 words of high quality content gives Google enough information to work with without making the article too long. Articles that are too long or too difficult to read make it more likely that the user will lose interest before they reach the end of the blog post.
3) Make use of headings, subheadings, paragraphs, and bulleted lists wherever appropriate to give your content structure.
When Google crawls a page of a site, it reads the site like an outline. The search engine starts at the title, then reads the headings, the subheadings, and lastly the body copy. By using these headings, subheadings, and paragraphs to structure your text into main ideas, Google can better crawl the page to gain an understanding of what the text is saying. Another way to structure the content to make it easier for the reader to digest is to break up some ideas into bulleted lists. In some cases, Google will use bullet points in search engine results pages when the answer of someone’s query is a list. For example, if a user searches “types of flowers,” Google may be more likely to reference a page that answers this query with a bulleted list. This is demonstrated in the image below.
4) Be sure to link related blog postings together.
Linking pages with similar content together can make the post stronger because it shows authority on a subject. In SEO terms, when you have authority on a subject, this means that you are knowledgeable on a specific topic. If you can show Google that you have this authority on a topic, the search engine is more likely to recommend your page for related search queries. Having these links can also lead readers to related content on your site that they may already be interested in.
5) Make your blog post as useful as possible by having the content answer a question, solve a problem, or inform your audience.
Lastly, but certainly not least, the content that you post should be as useful as possible. Content that answers a question, solves a problem or informs your audience is extremely valuable in Google’s eyes. When thinking of topics to write about, think about what you would Google to find this article. Writing with your audience in mind is a great way to produce useful content.
In conclusion, because more businesses are moving their marketing approaches to a virtual format, it is no longer just enough to host a website. In today’s world, a business’s website must be something that serves as a communication line between the company and the consumer. The website helps to establish a relationship with the customer by providing key information and even personality traits of the brand. For this reason, one of the most important marketing tools to build and establish an audience via search engines is a blog. By continually adding to a blog utilizing these five tips, your blog content will have a greater chance of appearing in the Google search results pages, driving traffic straight to your site.