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Recent Posts by Jessica Jones

Jessica Jones
Director of Research & Analytics | Trib Total Media, 535media LLC

Understanding Qualitative vs Quantitative Data For Your Business

Posted by Jessica Jones on September 7, 2020

As a business owner you are already aware of data points such as expenses, revenue, inventory levels, average daily sales, website visits, and digital ad clicks. This valuable quantitative data is numerical and statistical in nature. The data can be used to uncover trends or to be extrapolated into the future for forecasting. Numbers tell us a lot about our business performance.

But what about...

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5 Google Analytics "Must Knows" for Small Businesses

Posted by Jessica Jones on June 2, 2020

You own a small business and everyone said you would need a website too. “Build the website yourself”, they said.  “Go ahead, check that box to add the Google Analytics code”, they said. 

“Sure, I’ll definitely use that information…someday”, you said, inside your head.

Are you collecting data about your website and how people are using it (or not) but have absolutely no idea how to access that...

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