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Even with all the new, fancy, expensively marketed web analytics tools out there today, Google Analytics has held its own in the digital marketing space.  It is the industry standard, the name everyone knows.  Of course, GA has its strengths and weaknesses, and let us get real – you do not just wake up one day as a GA expert.

Haven’t you heard? Events are back! Now is the time to start thinking about how you’re going to remind your audience that you’re back as well.

Remember the time your social media post went viral and your website traffic spiked? How could you forget?!? What date was that again? September? October? 2019? 2020? Wait…

Here are a few examples of basic segments that can be analyzed.  Some already exist in GA, but you always have the ability to create custom segments at any time.

As a business owner, you need to reach people who are interested in what you have to offer, right? People who will relate to your products and your company culture the most are those who will likely become customers.

Whether you own a business that has a website, work for a company that has a website or post content to a website for public consumption, you are probably interested to know how people find your site.

Many businesses post news and updates to their own sites along with sites such as Facebook and Twitter. Isn’t that enough? In short, no.
Here are a few reasons why you should be posting to the Neighborhood News Network.

As Yogi Berra once said, “If you don’t know where you are going, you’ll end up someplace else”.

This is an insightful piece of wisdom for life in general but it applies to marketing as well.