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Last-Click and Other Digital Marketing Attribution Models

Posted by Matt Miller on June 11, 2020

Last-Click attribution is the most popular attribution model and the default for most analytics packages.  Learn about this and other models in this article by Trib Total Media.

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5 Google Analytics "Must Knows" for Small Businesses

Posted by Jessica Jones on June 2, 2020

You own a small business and everyone said you would need a website too. “Build the website yourself”, they said.  “Go ahead, check that box to add the Google Analytics code”, they said. 

“Sure, I’ll definitely use that information…someday”, you said, inside your head.

Are you collecting data about your website and how people are using it (or not) but have absolutely no idea how to access that...

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